The system is based on the 4mPOWER engine, which has operated successfully in other industries for years. However, it was expanded by functions dedicated to the financial sector. The system has been developed in close cooperation with specialists on the financial market in response to specific needs. The system was implemented in 2015. 4mPOWER Finance solution selected by Optima supports and records the work of 3 main parties: brokers, intermediaries, POS. 4mPower system implemented at Optima includes: CRM supporting the whole organizational structure of the company (field and office employees), the advanced planning and optimization system, analysis system, application and borrowing agreements management system, RDM, and a mapping system with geolocation. 4mPower system has been integrated with proprietary Optima systems by Integra Softline. Integra retrieves and aggregates information in a single system. It enables to perform the following actions supporting the management staff: analysis processes, task requests (group, auto, etc.), targeting, and the processes of marketing and telemarketing departments: responding to requests, surveys, e-learning, virtual store of marketing materials, campaigns, etc.